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Top 10 Apartment SEO Questions

Posted by Steven Ozbun on Nov 30, 2017 3:56:37 PM

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Getting featured on the first page of search results is a game changer, instantly gaining exposure from targeted searches and driving large amounts of organic traffic to your site. However, even for those with a basic understanding of SEO, the process of launching new SEO efforts is daunting, and with so many questions that cloud the water, it’s hard to find clarity on a strong starting point.

But it doesn’t have to be. Here are the answers to 10 popular SEO questions that will provide apartment marketers a clear understanding of SEO best practices.

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Topics: Search Engine Optimization, Multifamily

Timeless SEO Practices For Apartment Marketing

Posted by Steven Ozbun on Sep 29, 2017 1:54:36 PM

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A prospective resident is searching for a property like yours at this very moment, ready to make a decision and sign a lease. The prospective types relevant keywords into a search engine, but your property fails to appear — and within seconds—the opportunity is lost.

Website SEO is a powerful tool and can be the difference between achieving occupancy goals and coming up short. But using the right strategies is key to attracting the right residents and meeting these goals. Not sure where to begin? Check out these timeless strategies for apartment website SEO.

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Topics: Search Engine Optimization, Content Marketing

LeaseLabs Client Video Series: Episode 2 First Communities

Posted by Chris Sumida on Apr 12, 2017 12:00:15 PM

 

The LeaseLabs Client Video Series gives our audience an inside look into what it’s like to work with LeaseLabs, the company culture we thrive on, and showcase the amazing work we’ve done for our clients. We connected with Sparkle Allen, First Communities Vice President of Marketing, at the end of 2016 for their quarterly review and strategize upcoming 2017 digital marketing campaigns. 

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Topics: Search Engine Optimization, LeaseLabs Life, Client Video Series

Google Cracks Down on Intrusive Mobile Pop-Ups

Posted by Steven Ozbun on Jan 25, 2017 11:46:20 AM

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Google’s recent algorithm update designed to demote the rankings of sites that use intrusive pop-ups on mobile devices went live this month. The update is designed to ensure the user experience on mobile is preserved, and prevents sites from requiring a user to take action within a pop-up window before accessing a site’s content.

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Topics: Search Engine Optimization

Penguin Returns to Google 4 Good

Posted by Steven Ozbun on Oct 12, 2016 1:49:49 PM

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Recently, Google announced a seismic update that many webmasters had been waiting for with bated breath: Penguin 4.0, one of Google’s more influential algorithm updates, has been updated.

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Topics: Search Engine Optimization