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Be in the Know

2017 Mid-Year Update: 10 Unique Custom Website Launches

Posted by Peyton Pless on Aug 15, 2017 8:24:00 AM

From mixed-use to student housing and market-rate to corporate, explore 10 website launches our team recently designed, built, and launched in 2017. 

1. IDEA1 

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Topics: Websites

Fundamental Components of a PPC Management Partner

Posted by Joshua Harris on Aug 2, 2017 9:17:15 AM

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When you need to fill apartment units or find prospective residents, the job must be accomplished quickly, which is why many people turn to PPC strategies. Unlike organic search traffic, results from PPC campaigns show up immediately. What’s more, ROI is simple to track and measure. In fact, it’s reported that businesses make $3 in revenue for every $1.60 that they spend on PPC resources such as AdWords.

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Topics: Search Engine Marketing

4 Ways To Incorporate Emotional Marketing In Multifamily

Posted by Jhana Guzman-Scholder on Jul 14, 2017 11:16:18 AM

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In the decades before the internet, print, radio, and television were the main players in the advertising game. While it remains important where you position your message, it’s equally important how your message is conveyed. The practice of using precise techniques to touch on a potential or current residents’ emotions have become an effective and widely used strategy in marketing. 

From strategically chosen color schemes to font sizes, many components can ignite a range of feelings towards a brand and their message. While emotional advertising has become extremely popular for retail brands, certain tactics can be as effective for apartment communities to use to connect with residents. Here are a few ways brands relate to consumers and how they can be put in action with your apartment communities.

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Topics: Websites, Branding, Content Marketing

LeaseLabs Client Video Series: Episode 3 AMP Residential & Marquette Management

Posted by Peyton Pless on Jul 7, 2017 10:16:41 AM

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At LeaseLabs we care about the success of our clients. We become invested in their business goals, brainstorm solutions to their problems, and work to create a connection beyond "client and vendor." Christina Bledsoe of AMP Residential notes, “Partnering with LeaseLabs is different than partnering with other marketing companies because LeaseLabs truly does care about the results.”

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Topics: LeaseLabs Life, Client Video Series

Creative Ways to Use Facebook Live For Apartment Marketing

Posted by Amy Newton on Jun 2, 2017 8:23:50 AM

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About a year ago, Facebook Live debuted for all users. Taking a nod from the now-extinct Meerkat app, Facebook and other large social networking sites saw the need to offer users a seamless live streaming experience within their platforms. Since its launch, Facebook Live has been used by many people and brands in all kinds of interesting ways. From makeup tutorials to Chewbacca Mom to election coverage, everyone has hopped on the live video train. It makes sense the Multifamily industry follows suit. Below we outline what you need to know to incorporate live video into your apartment marketing strategy. 

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Topics: Social Media Optimization