It’s not uncommon during an apartment hunt, you’ve most likely checked Yelp, or other reviewing platforms, to see if the property you’re interested in has positive or negative reviews. And guess what: your potential residents are doing the same exact thing.
A prospective resident is searching for a property like yours at this very moment, ready to make a decision and sign a lease. The prospective types relevant keywords into a search engine, but your property fails to appear — and within seconds—the opportunity is lost.
Website SEO is a powerful tool and can be the difference between achieving occupancy goals and coming up short. But using the right strategies is key to attracting the right residents and meeting these goals. Not sure where to begin? Check out these timeless strategies for apartment website SEO.
In order to continually improve LeaseLabs tech and our suite of digital products, making the switch to HTTPS as a standard feature of our website offering is a no-brainer. Two direct HTTPS benefits are 1) a more secure site for your users, and 2) a small boost in ranking, with the possibility of HTTPS becoming a larger ranking signal in 2018.