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WordPress websites

Five Sad Truths About Building a Website on WordPress

While WordPress remains one of the most common content management systems (CMS) available, it may not always be the best option for your website. Starting out as a basic blog platform, WordPress was championed as one of the best free open-source content management systems. Recent data suggests that WordPress is now the CMS of choice […]


MAXX Properties Corporate Website Rebuild

By the time MAXX Properties was due for a website refresh, they were closing in on 80 years of multifamily success. MAXX Properties is a family-run business dating back four generations. With a total of 35 communities spanning 7 states, the tight-knit company attributes their success to staying true to their motto, “Best Communities in […]


Stop bots from interfering with your Analytics data

As internet traffic continues to rise, website administrators are forced to deal with a particularly annoying nuisance: Bot traffic. Although not all bots exist to send referral spam traffic to various websites, many disrupt the data collected by Google Analytics. What is Bot Traffic? Bot (short for robot) traffic is a segment of online web […]


The Faces of LeaseLabs: Allie Bartholomew

Name: Allie Bartholomew Title: Web Developer Hometown: Woodland, CA How long have you been with LeaseLabs? I’ve been with the LeaseLabs team for about 10 months. As a web developer, have you always known you wanted to code? What has your path been like? No, I didn’t! My path started as a pre-dental student at […]

email automation

Recycling Last Year’s Leads and Driving Conversion with Drip Automation

While email marketing can be a fundamental part of your marketing strategy, many marketers do not use it to its fullest potential. Email marketing can help groom new leads. Too often, email serves as an introductory channel that helps familiarize users with your community, but that quickly fades without a properly nurtured funnel. According to […]

creating micro-moments

What, Why and How. Micro-Moments in Multifamily

There’s no doubt, consumer behavior is changing. Today, it’s rare to encounter someone who does not own a cell phone, and more often than not, those cell phones are smartphones. Not only does this provide the owner with instant connectivity to their sphere, but it also gives them access to information at their fingertips. A […]