Be in the Know

Creative Ways to Use Facebook Live For Apartment Marketing

Posted by Amy Newton on Jun 2, 2017 8:23:50 AM


About a year ago, Facebook Live debuted for all users. Taking a nod from the now-extinct Meerkat app, Facebook and other large social networking sites saw the need to offer users a seamless live streaming experience within their platforms. Since its launch, Facebook Live has been used by many people and brands in all kinds of interesting ways. From makeup tutorials to Chewbacca Mom to election coverage, everyone has hopped on the live video train. It makes sense the Multifamily industry follows suit. Below we outline what you need to know to incorporate live video into your apartment marketing strategy. 

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Topics: Social Media Optimization

Top Three Locations to GeoTarget

Posted by Peyton Pless on Apr 12, 2017 4:35:54 PM


There’s no denying today’s mobile users are devoted to their devices. In fact, over 60% of Americans never truly “unplug” from technology, always having either a smartphone, tablet, or laptop with them. Additionally, these phone fanatics want locally relevant advertising, and are more likely to take action when that content is localized. As a marketer, one of the most effective ways to serve local, mobile promotions is through a combination of display advertising and geofencing technology.

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Topics: GeoTargeter

LeaseLabs Client Video Series: Episode 2 First Communities

Posted by Chris Sumida on Apr 12, 2017 12:00:15 PM


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Topics: Search Engine Optimization, LeaseLabs Life

GeoTargeter Q&A With Alliance Senior Regional Manager

Posted by Peyton Pless on Apr 10, 2017 9:15:30 AM


When it comes to marketing your apartments, we know you have choices. There are a variety of ILSs, social media platforms, paid and organic search channels and numerous other online and offline marketing media that can supercharge your marketing initaitives. How do you know what strategies worked yesterday still work todayWith new marketing channels developing on the regular, it’s important to stay where your target market is, on their mobile phones. Below we ask a few questions to Shelley Greeves, a Senior Regional Manager at Alliance Residential Company, on the GeoTargeter campaigns running on her property, Encasa located in the San Francisco Bay Area.

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Topics: GeoTargeter

GeoTargeter Conversion Zones: Attribute Offline Leasing Office Visits

Posted by Peyton Pless on Apr 4, 2017 9:16:34 AM


As multifamily marketers, we understand the challenge of allocating a marketing budget when it proves difficult to attribute which marketing channel brought in the lease. While it’s important to create engaging touch points through a variety of channels, perhaps the most important channel is the one prospective residents used directly prior to signing the lease.

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Topics: GeoTargeter