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Be in the Know

Meltdown and Spectre: Here's What You Need To Know

Posted by Shane Elliott on Jan 25, 2018 12:21:04 PM

Recently, security researchers at Google discovered two critical flaws in some computer processors. According to the Guardian, "The Meltdown and Spectre vulnerabilities arise from the way most modern processors work, using speculative 'out of order' execution of instructions." 

These flaws impact Intel Processors which are at the core of a majority of web servers and consumer devices worldwide. These flaws are serious and have been given the names Meltdown and Spectre, accordingly. Both vulnerabilities required servers to be patched to ensure complete protection. 

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Topics: Websites, Multifamily

HTTPS - Frequently Asked Questions

Posted by Chris Sumida on Sep 21, 2017 8:40:14 AM

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In order to continually improve LeaseLabs tech and our suite of digital products, making the switch to HTTPS as a standard feature of our website offering is a no-brainer. Two direct HTTPS benefits are 1) a more secure site for your users, and 2) a small boost in ranking, with the possibility of HTTPS becoming a larger ranking signal in 2018.

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Topics: Websites

Benefits Of Scrolling Page Architecture™ Websites

Posted by Chris Sumida on Sep 6, 2017 9:28:46 AM

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As web technology moves forward, websites have become more than a static source of information for users to browse. Digital experiences, applications, and dynamic interactive elements are becoming the norm.

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Topics: Websites

2017 Mid-Year Update: 10 Unique Custom Website Launches

Posted by Peyton Pless on Aug 15, 2017 8:24:00 AM

From mixed-use to student housing and market-rate to corporate, explore 10 website launches our team recently designed, built, and launched in 2017. 

1. IDEA1 

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Topics: Websites

4 Ways To Incorporate Emotional Marketing In Multifamily

Posted by Jhana Guzman-Scholder on Jul 14, 2017 11:16:18 AM

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In the decades before the internet, print, radio, and television were the main players in the advertising game. While it remains important where you position your message, it’s equally important how your message is conveyed. The practice of using precise techniques to touch on a potential or current residents’ emotions have become an effective and widely used strategy in marketing. 

From strategically chosen color schemes to font sizes, many components can ignite a range of feelings towards a brand and their message. While emotional advertising has become extremely popular for retail brands, certain tactics can be as effective for apartment communities to use to connect with residents. Here are a few ways brands relate to consumers and how they can be put in action with your apartment communities.

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Topics: Websites, Branding, Content Marketing