Be in the Know

Stop Bots From Interfering With Your Analytics Data

Posted by Steven Ozbun on Aug 18, 2016 5:48:55 PM


As internet traffic continues to rise, website administrators are forced to deal with a particularly annoying nuisance: Bot traffic. Although not all bots exist to send referral spam traffic to various websites, many disrupt the data collected by Google Analytics.

Read More

Topics: Search Engine Optimization

How 404s and Broken Links Destroy Your SEO

Posted by Chris Sumida on Sep 23, 2015 10:46:34 AM


The web is an ever changing environment and search engines understand this, in fact, 404s are a perfectly normal part of the web. Domains expire, websites are abandoned, incorrect URLs are used and websites are restructured. New content is created and old is discarded.
However, if your site has numerous expired/deleted pages and external links point to these url’s on your page, both your search engine ranking and more importantly, your website user-experience will suffer.

Read More

Topics: Search Engine Optimization

Three Big Moves for Google and How it Impacts Apartment Marketing

Posted by Steven Ozbun on Sep 11, 2015 12:01:36 PM


With Google’s recent announcement that it intends to restructure around a larger parent company called Alphabet, it sent a critical reminder to inbound marketers worldwide that strategies to reach new demographics and inbound markets are subject to change. Business mergers and acquisitions can be a tricky proposition for companies that are looking to navigate the digital marketing landscape, but today we thought it would be a crucial time to discuss some important mergers in the digital marketing space and how they can potentially impact inbound marketing moving forward.

Read More

Topics: Search Engine Optimization, Multifamily

An Introduction to the Alphabet

Posted by Steven Ozbun on Aug 11, 2015 9:44:15 AM


The world welcomed a new company today, one with an usually established foothold in the global marketplace. Google, rather quietly, announced today that they would be taking on a new corporate identity in Alphabet, a parent company that will now own a host of individual Google businesses and ventures, the biggest of course, being Google itself. In a blog post, Google announced that Google founders Larry Page and Sergey Brin would now move to Alphabet, as CEO and President, respectively.

Read More

Topics: Search Engine Optimization

Three Ways Structured Data Can Boost Your Apartment’s Visibility on Search Engines

Posted by Steven Ozbun on Aug 3, 2015 5:21:23 PM


When new residents are looking for their newest apartment, there are a few places they are likely to turn. While Craigslist and other tried and tested apartment listing sites still loom large across Google’s Search Engine Results Pages, it is critical for property managers and apartment owners to begin looking at enticing prospective users to visit their site directly from Google - but how do you make your apartment stand out?

Read More

Topics: Search Engine Optimization