Be in the Know

LeaseLabs CMS 2018 Update

Posted by Chris Sumida on Jan 25, 2018 11:31:51 AM


This past year, our teams set out to vastly improve the overall user experience of the LeaseLabs Content Management System (CMS). Updates were consistently released that directly impacted both ease-of-use of the CMS application, as well as improvements in overall reliability, security, and performance. Here are the highlights of the CMS updates that went live this past year. 

Read More

Topics: Search Engine Marketing, Content Marketing, Website Update, CMS Update, UX

Fundamental Components of a PPC Management Partner

Posted by Joshua Harris on Aug 2, 2017 9:17:15 AM


When you need to fill apartment units or find prospective residents, the job must be accomplished quickly, which is why many people turn to PPC strategies. Unlike organic search traffic, results from PPC campaigns show up immediately. What’s more, ROI is simple to track and measure. In fact, it’s reported that businesses make $3 in revenue for every $1.60 that they spend on PPC resources such as AdWords.

Read More

Topics: Search Engine Marketing

3 PPC Alternatives for Multifamily Marketers

Posted by Chris Sumida on Apr 4, 2016 10:29:26 AM


Using paid advertising online to market an apartment can be an expensive endeavor. From competitive and oversaturated markets that demand high visibility, to competing for clicks with less advertising slots available on Search Engine Results Pages (SERPs), paying per click can potentially leave you with a pretty sizable advertising bill. Google’s recent removal of all of the ads in the right sidebar on their SERPs has shaken up both competition and ad spends for many key phrases. Competitive markets, like Phoenix, DC, and Boston, can have multifamily managers paying over $3.00 for every click to their site. Coupled with high competition, bidding wars can drive prices up just to get someone at the very top of your marketing funnel.

Read More

Topics: Search Engine Marketing

Happy 15th Birthday AdWords

Posted by Steven Ozbun on Dec 11, 2015 1:56:23 PM


In addition to its comprehensive search algorithm, perhaps one of the most significant business decisions that Google has ever made has been to monetize advertising using a self-serve keyword-based bidding system with the launch of AdWords. AdWords is now a ubiquitous feature to Google’s most popular search terms, dotting the top, bottom, and right-hand column of a SERP with paid advertisements. It has cemented itself not only as a prominent feature in search, but also a source that businesses lean on for traffic, sales and exposure, a service that’s blossomed to include product ads and a comprehensive display network, and essentially dictated the sphere of online advertising.

Read More

Topics: Search Engine Marketing

Remarketing: Best Practices to Run a Successful Remarketing Campaign

Posted by Steven Ozbun on Nov 18, 2015 12:15:29 PM


When developing your digital marketing strategy, so many questions arise that demand careful attention: Is your apartment attracting new visitors organically via search engine optimization? Are you effectively targeting prospective residents on social media, and engaging with those already following you? Is your apartment leveraging paid advertising to attract new visits? And lastly, are these visits converting?  

Read More

Topics: Search Engine Marketing