Be in the Know

Summer’s Here! Three Tactics to Reach Student Renters

Posted by Mark Ham on Jul 21, 2015 2:06:54 PM


With the 4th of July now firmly in our rear-view, along with radiant fireworks and the tempting scents emanating from backyard barbeques still lingering fresh in our memory, it should come as no surprise that summer is most assuredly here. As summer springs into life, so too does the season for student rentals. From students leaving their hometowns to attend school and attend a university, many will be living on their own for the first time. How can property managers better market student housing, and reach students who are looking to rent their first apartment?

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Topics: Social Media Optimization, Search Engine Optimization, GeoTargeter

Three Ways to Target Users by Location

Posted by Steven Ozbun on Jul 8, 2015 5:50:34 PM


Attracting customers online is becoming an increasingly competitive, crowded marketplace. As multifamily apartments compete for attention with ILSs and competitors, it becomes more and more necessary for property managers to start better qualifying their leads to ensure you’re attracting the right kind of potential residents. This often means better defining your target market and sticking to the marketing initiatives that are attracting applicants from your market and your geographic location.

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Topics: GeoTargeter