While email marketing can be a fundamental part of your marketing strategy, many marketers do not use it to its fullest potential. Email marketing can help groom new leads. Too often, email serves as an introductory channel that helps familiarize users with your community, but that quickly fades without a properly nurtured funnel. According to HubSpot, “only 25 percent of leads are sales-ready.” As a result, the most effective email campaigns need to nurture leads, provide value and remind users to convert
