Be in the Know

LeaseLabs CMS 2018 Update

Posted by Chris Sumida on Jan 25, 2018 11:31:51 AM


This past year, our teams set out to vastly improve the overall user experience of the LeaseLabs Content Management System (CMS). Updates were consistently released that directly impacted both ease-of-use of the CMS application, as well as improvements in overall reliability, security, and performance. Here are the highlights of the CMS updates that went live this past year. 

Read More

Topics: Search Engine Marketing, Content Marketing, Website Update, CMS Update, UX

Marketing Masterminds: Episode 2 Lincoln Property Company

Posted by Steven Ozbun on Dec 12, 2017 2:20:10 PM



Marketing Masterminds is our original video series that conducts one-on-one interviews with multifamily industry leaders. Each video showcases new inbound marketing strategies, best practices, and branding and creative inspiration. This week, we interviewed Sheri Killingsworth, Lincoln Property Company VP of Marketing and Communications, on her 2017 content marketing strategy and explored some of the amazing results Lincoln saw from their efforts.

Read More

Topics: Content Marketing, Marketing Masterminds

Timeless SEO Practices For Apartment Marketing

Posted by Steven Ozbun on Sep 29, 2017 1:54:36 PM


A prospective resident is searching for a property like yours at this very moment, ready to make a decision and sign a lease. The prospective types relevant keywords into a search engine, but your property fails to appear — and within seconds—the opportunity is lost.

Website SEO is a powerful tool and can be the difference between achieving occupancy goals and coming up short. But using the right strategies is key to attracting the right residents and meeting these goals. Not sure where to begin? Check out these timeless strategies for apartment website SEO.

Read More

Topics: Search Engine Optimization, Content Marketing

4 Ways To Incorporate Emotional Marketing In Multifamily

Posted by Chris Sumida on Jul 14, 2017 11:16:18 AM


In the decades before the internet, print, radio, and television were the main players in the advertising game. While it remains important where you position your message, it’s equally important how your message is conveyed. The practice of using precise techniques to touch on a potential or current residents’ emotions have become an effective and widely used strategy in marketing. 

From strategically chosen color schemes to font sizes, many components can ignite a range of feelings towards a brand and their message. While emotional advertising has become extremely popular for retail brands, certain tactics can be as effective for apartment communities to use to connect with residents. Here are a few ways brands relate to consumers and how they can be put in action with your apartment communities.

Read More

Topics: Websites, Branding, Content Marketing

The Marketing Voice to Attract Empty Nesters

Posted by Mark Ham on Jan 8, 2016 5:15:33 PM


Baby Boomers still represent a big portion of the population, consisting of around 76.4 million people. As this generation grows older and their children leave their home, Boomers are often left with a house to tend to on their own. As the nest begins to feel empty, many Boomers are making the transition to more modest living accommodations--including apartments.

Read More

Topics: Content Marketing