Monday, February 13, 2017

Reputation Management

New Product Launch: Reputation Management

Steven Ozbun

We are thrilled to announce the launch of a cutting-edge reputation management solution specifically designed for apartment communities. The new product, which is now available for multifamily professionals, provides a platform for apartments to improve their online reputation and customer sentiment by allowing them to generate reviews, monitor different review channels, and ensure accurate listing.


Managing your business' reviews and reputation is a crucial part of maintaining an online presence. A recent study suggests over 88% of customers read online reviews before making a purchasing decision. Furthermore, up to 85% of consumers say they read up to 10 reviews prior to feeling as if they can trust the brand. As a result, user reviews are incredibly important to ensure that you reach new customers and convey a sense of trust to potential residents.

In order to help apartment communities build trust in their brand, LeaseLabs®’ new Reputation Management service will put multifamily managers in the driver’s seat. The product hinges on a multi-faceted approach to encourage residents to leave reviews for the apartment in important places like Google, Yelp, Facebook, and more. As reviews come in, our team of apartment marketing professionals will monitor reviews for any negative feedback or those that may require a response. In addition, marketing managers can also have the LeaseLabs® staff respond on their behalf.

A tertiary benefit of the product is the listing management service. This includes auditing a community’s citation on local business directories, ensuring NAP (Name, Address, Phone Number) consistency. NAP consistency is also a critical factor in local search engine optimization and can improve your community’s local search ranking.

Customers will be granted access to the LeaseLabs® ONE reporting dashboard, a self-service, all-in-one automated reporting platform.

For more information on Reputation Management, contact us today!

 

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