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New Year's Resolutions for Multifamily Professionals

Posted by Amanda Maclin on Dec 23, 2015 3:58:42 PM


2016 is just around the corner, creating a time to reflect on the changes we want to implement in the upcoming year. Between juggling new leases, managing residents, and staying up-to-date on market trends, the end of the year sneaks up on all multifamily professionals. Adding any new goals to your expanding workload can seem unmanageable, but by incorporating a few minor improvements to your work strategy can benefit your overall productivity, happiness, and impact at the workplace. We’ve summed up 3 of our best tips to help you be a stand-out multifamily professional in 2016.

1. Discover new trends and become a subject matter expert

No matter how busy you are, it’s pivotal to keep a steady flow of self-education within your industry. By constantly learning new skill-sets related or unrelated to your position, you will stay inspired in your career and motivated to learn more. Continuous education keeps you updated on cutting-edge trends, as well as increases your own personal value. Some professionals find it beneficial to design a personalized learning approach to focus on the areas they’re particularly interested in. By setting aside just a few hours a week will make a huge difference in your education and won’t feel like such a burden on your workload.

Take the initiative to become an expert on a specific topic or new technology and learn how it can benefit your business. This self-starter work will help you stay engaged, ultimately improving your job satisfaction.

2. Tap into new technology and launch a powerful new apartment marketing strategy

Improving your marketing strategy sounds like a heavy feat, but a few simple changes in your paid and organic efforts can create vast improvements in your overall digital marketing results. Facebook’s ad manager is a data gold mine and is waiting for you to utilize its vast targeting options for video, photo, and link ads within Facebook’s newsfeed and now Instagram.

Click here to learn more about Social Media Optimization, our advanced apartment social media product.

Targeting potential residents geographically within mobile apps is a hot digital platform right now and for good reason. This new technology leverages mobile applications, cell towers, and smart-phone location services to deliver users lease specials, amenity lists, and much more straight to their phones while they browse through their apps. The beauty of this technology is reach and brand awareness. By getting in-front of hundreds of thousands of residents in your target markets, a high level of leases can be achieved in a short amount of time, simply by reaching new audiences unattainable with other marketing channels.

Click here to learn more about GeoTargeter, our in-app mobile advertising platform.

Providing a variety of content increases both prospect brand awareness as well as increases resident retainment efforts by continuously engaging your current residents. Email newsletters and are a great tool to incorporate into your marketing plan. This keeps your residents & team members in the loop of any upcoming community events, promotional specials, or any scheduled maintenance.

Click here to learn more about our Email Marketing System.

3. Treat Yo’Self…And Unplug

Numerous technological advancements have made it easier for us to communicate and access information remotely, creating a more flexible workplace. But this has also blurred the distinction between work and home life. With everything happening at the workplace on a day-to-day basis, it’s important to remember to take time for yourself. Although unplugging from our emails and social networks can be difficult, it’s extremely important. Not taking time for yourself and holding onto workplace stress can actually decrease your productivity, and your job satisfaction. Many overworked employees deal with burnout and lose motivation in their career.

Often what makes us feel like we’ve lost our balance is because we’ve disconnected from something that’s important to us. Take the steps to reconnect with what you feel has been missing from your life. This could be spending more time on a personal hobby, planning to meet up with friends and family more often, or just setting aside some quiet time for yourself. Setting your boundaries can help leave work at work, and have more fulfilling time separated from the workplace.

The key to any resolution is to make it quantifiable and measurable. Setting weekly goals will keep you motivated, and help you see the accomplishments you’ve achieved. With perseverance and attention, you can look forward to a successful new year filled with opportunities of growth. This growth will positively impact both your personal and professional life.


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Amanda Maclin

Business Development Executive

Topics: Blog, Multifamily