In August's release of the Marketing Masterminds video series, LeaseLabs sat down with Oakwood Management's Marketing Director, Ciera Martin. We explored Oakwood's initiative to dominate the search experience for prospective renters by utilizing bold online marketing strategies.
"Marketing has evolved in the 21st century and we are in an age where you don't want to just be seen as the top provider, you want to be seen as the only provider. Because of this mindset, we've adopted a very robust SEO strategy. This is in hopes of our own corporate website turning into its own ILS where Oakwood is showcased against Oakwood properties rather than Oakwood being showcased against its competitors", Martin explained.
"Choosing LeaseLabs made a lot of sense for us because they align with our marketing strategy... more than anything, it's great to find a vendor who is so aligned with our industry. They are narrowly focused on multifamily", Martin reflected.
In addition to a new corporate website, Oakwood Management's full stack marketing strategy also includes Search Engine Optimization, The Search Marketer, Social Media Optimization, and GeoTargeter. Our team of creative, SEO, and website specialists contributed their expertise to strengthen Oakwood Management's online presence as it continues to grow and assert itself as a pioneering property management company.
Watch the full Marketing Masterminds video above!
To see more of our Marketing Masterminds series, visit our YouTube channel.