The Holidays are in full swing! And even through all the festivities, dedicated marketing professionals in the multifamily industry are charging full speed ahead. In this latest release from the Marketing Masterminds series, we explored marketing insights with Emily McCann. As the Vice President of Marketing at WestCorp Management Group, she discussed the strategies that her company has adopted to accommodate the transition to mobile dominance and the resident expectation for instant gratification.
"When we noticed that people were moving from the desktop platform to a mobile platform, we wanted to find something that really targeted that mobile user. So we chose GeoTargeter”, McCann explained. WestCorp’s relationship with LeaseLabs began in 2015 with their launch of GeoTargeter. Adding this marketing tool to their arsenal allowed WestCorp to zero in on mobile users and serve them location-based ads. McCann and her team also found great value in the analytics support, which provided them with detailed insight into the reach and conversion from their campaigns.
The WestCorp team appreciated the personalized support that they received from LeaseLabs, and their relationship grew to include Websites and Search Engine Optimization.
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