Thursday, March 5, 2020

Marketing Masterminds

leaselabs launches an all-new multifamily marketing experience at realworld in denver

Property Management Insider
UPDATE (4/21/20) For the protection of our clients, our team members, and our partners, LeaseLabs by RealPage will be announcing our plans for all RealWorld and Marketing Masterminds programs to migrate to a virtual setting. Please continue to follow us on social media and our blog as we release new information. Thank you for your understanding.


RealWorld 2020 will inspire your inner marketer like no other industry conference. Leading by example, the marketing lineup for RealWorld 2020 July 12-14 in Denver reaches new heights with collaborative sessions presented by some of the top marketing professionals in multifamily and other industries.

Representatives from some of multifamily’s Top 50 property management firms and leading technology and social media companies will share their successes and strategies, and attendees can experience current trends, best practices, and a glimpse into future technologies and strategies right from the experts.

The goal is for chief marketing officers, marketing directors and other attendees to leave RealWord 2020’s Marketing Masterminds experience inspired to transform their marketing programs based on fresh, new ideas that are proven to enhance the resident experience and drive revenue.


Jonas Dominique, senior marketing manager for LeaseLabs by RealPage, said panels of experts will give first-hand examples of winning multifamily-specific marketing strategies, including the importance of branding and the roles that artificial intelligence and augmented intelligence play.

“We will present actual data, hear real-life stories and ultimately aim to garner collaboration from marketers in the room,” Dominique said. “We want people to leave feeling motivated about their brands and their work. We don’t’ want people to just learn about products and hear a sales pitch. We want them to be inspired.”


best practices and case studies that drive business

The format is an extension of the popular “Marketing Masterminds” video series which has examined national powerhouse brand strategies.

A headline session is the “Executive Power Panel,” which features advertising executives from popular brands beyond the real estate industry who will share their expertise and experiences on branding, customer engagement and the power behind a strong vision.

“Customers and non-customers will be presenting case studies on what they are doing, what are the best practices,” Dominque said. “We’re bringing the best marketing masterminds in one room and provoking collaboration around every corner.”

Here is a sneak preview of some of the sessions on tap:

beyond pictures and video: how interactive content is changing the game and what you need to know

Eye-catching content of your property is now a “must have” in today’s digital marketplace, but the opportunity to make a lasting impression with prospects scales beyond just video and photography. This session highlights trends in personalized marketing, innovations in types of content, and how to create the right mix of website content to maximize leads, conversion, and new leases. Also examined is how to stay competitive in a space where prospects are shopping and buying online – sight unseen.

building a culture of credibility

Fostering a strong online reputation is about building credibility, not just about reviews. This session brings together some of the most successful online reputations in multifamily to highlight best practices and reputation management trends. Insights on the successes of top-performing property management companies will be shared. In addition, tips will be offered on how to maximize property search rankings by improving property data and curating reviews and social posts – which ultimately leads to increased lease conversion

let’s get personal: tailoring your message to boost conversion… without crossing the line

Consumers crave a personalized experience tailored just for them but are wary of aggressive marketing tactics. This session focuses on personalization done right for the multifamily industry, and attendees will learn best practices, practical applications, and more.



Elevate your marketing expertise. Join the movement and experience the newest specialty track at RealWorld designed specifically for multifamily marketing professionals. 

Register now and save $200. (code: LL20)

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