Be in the Know

The Faces of LeaseLabs: D.J. Napolitan

Posted by Chris Sumida on Jun 9, 2016 10:31:50 AM


Name: D.J. Napolitan

Title: Business Development Specialist

Hometown: San Diego, California

As LeaseLabs' Business Development Specialist, what are your typical responsibilities?

My two main objectives are to provide as much support as possible to our house clientele and team and to create as many opportunities as I can with new industry prospects.

Can you walk me through an average day?

My day can include scheduling and/or performing demos, reaching out to clients who may require some kind of support, organizing contact lists for Business Development team usage and, of course, traveling as needed.

This isn't the first role you've had at LeaseLabs. Can you tell us about your progression into the Business Development department?

My last role as an Implementation Specialist really helped me transition into my current role as a Business Development Specialist by learning and ultimately gaining an understanding of what our client’s needs are at the property level.

In my previous position, I also handled all of the training for our Web2Print Social and Email Marketing System which gave me invaluable experience in helping our clients learn how to use a few of the products in our suite of services. Because of my extensive background knowledge, I have been able to address the frequent questions on our services and products before they’re even asked.

How have you been able to stay organized with changing roles and responsibilities?

My past role was so different than my current one, but in both, resources like Basecamp, Zendesk and apps like Google Calendar, Sheets and Docs (especially when I’m traveling) have really been instrumental in keeping structure in my day-to-day operations.

I also use lists to make sure I’m organized. However, I see myself identifying more with the digital organization tools.

What brought you to LeaseLabs?

I’ve always known I wanted to work in marketing. When a friend introduced me to LeaseLabs a few years ago I knew immediately it was a right fit for me both culturally and professionally. In September, I will have been with the LeaseLabs team for three years and I look forward to many more!

We know the Business Development team travels often to visit clients, attend trade shows, and other networking events. What has been your fondest memory while traveling with the team?

Last year’s NAA conference in Las Vegas was an amazing growth experience for me. In addition to finally meeting clients I’ve exchanged correspondents with in years prior in person; I really got my first taste of doing what I love which is establishing a connection with people and really getting them excited about the idea of marketing their organization through LeaseLabs. It was really exciting for me to see all the small things pay off once the team was there.

Other than that, the culture that has been established here is extraordinary. It’s the kind where you make an effort and really enjoy hanging out with people outside the office. I don’t mean a few people, I mean pretty much everyone I would consider a friend here. To me, it’s an exceptional thing that people can say they want to spend more time with each other after spending 8-9 hours a day together.

What is your favorite aspect on educating others on marketing?

It’s really exciting when I’m able to communicate our passion for marketing with others. I love when people haven’t considered using our services, or marketing services in general, and really educating them on how our products work together in cohesion.


What do you love doing in your free time?

I’m a Southern California beach boy at heart. I live by the beach and always have, so I can identify with pretty much any beach-related recreational activity. I love snorkeling and playing beach volleyball. When I’m not at the beach, I also love playing basketball. I play in an informal pickup league twice a week! It’s definitely my preferred form of exercise if you can call it that at the level I play (laughs).

If you could have lunch with one sports star, who would it be?

Wow, it’s tough to choose. It would have to be Michael Jordan. Definitely to talk about his playing days and pick his brain on business and marketing since he has become such a businessman off the court.

Lastly, could you share with us some fun facts about yourself?

I’m a sports nut. I’ve always followed the San Diego Padres and Chargers through their ups and downs. Being so invested in following professional sports fandom in addition to my involvement in athletics growing up has really helped me become a better team player in the workplace.

Topics: LeaseLabs Life