The apartment industry has experienced generally very strong demand over the last decade. The impact of COVID-19 dramatically upset this trend. How should apartment operators approach marketing, when new lease demand has slowed to a trickle, the economy is shedding jobs and social distancing is the new norm?
Join LeaseLabs’ SVP Brock MacLean, RealPage’s VP and Deputy Chief Economist Jay Parsons, along with a panel of leading apartment marketers as they discuss:
The latest trends in apartment leasing traffic as well as resident retention
The most cost-effective marketing strategies for limited new lease demand
Steps marketers can take to retain residents
How to quickly enhance virtual capabilities for apartment searchers
The state of apartment search and how to adjust your digital strategy