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Mark Ham

Recent Posts

Five Sad Truths About Building a Website on Wordpress

Posted by Mark Ham on Sep 19, 2016 9:00:14 AM


While WordPress remains one of the most common content management systems (CMS) available, it may not always be the best option for your website. Starting out as a basic blog platform, WordPress was championed as one of the best free open-source content management systems. Recent data suggests that WordPress is now the CMS of choice for over 25% of all sites online today. Despite its widespread acceptance, there are some clear disadvantages inherent within WordPress. Today, we dive into five of those disadvantages and what they might mean when choosing a CMS.

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Topics: Websites

Recycling Last Year’s Leads and Driving Conversion with Drip Automation

Posted by Mark Ham on Jul 29, 2016 9:00:31 AM


While email marketing can be a fundamental part of your marketing strategy, many marketers do not use it to its fullest potential. Email marketing can help groom new leads. Too often, email serves as an introductory channel that helps familiarize users with your community, but that quickly fades without a properly nurtured funnel. According to HubSpot, “only 25 percent of leads are sales-ready.” As a result, the most effective email campaigns need to nurture leads, provide value and remind users to convert

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Topics: Email Marketing

The Marketing Voice to Attract Empty Nesters

Posted by Mark Ham on Jan 8, 2016 5:15:33 PM


Baby Boomers still represent a big portion of the population, consisting of around 76.4 million people. As this generation grows older and their children leave their home, Boomers are often left with a house to tend to on their own. As the nest begins to feel empty, many Boomers are making the transition to more modest living accommodations--including apartments.

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Topics: Content Marketing

Brainstorming 2015 - Reno or Bust

Posted by Mark Ham on Oct 26, 2015 4:32:09 PM


It’s that time of year again in the multifamily industry...Multifamilypro’s Brainstorming Sessions are back and better than ever!

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Topics: Trade Shows

Travel Like a Boss

Posted by Mark Ham on Oct 23, 2015 2:44:56 PM


Do you travel a lot for business trips? We do!

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Topics: Trade Shows