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Be in the Know

Marketing Masterminds: Episode 3 Pegasus Residential

Posted by Steven Ozbun on Feb 22, 2018 12:59:53 PM

 

 

LeaseLabs sat down with Pegasus Residential's Director of Marketing, Bevan White, and Social Media Manager, Bonnie Spinks, to discuss the future of multifamily marketing and also recap how our themed website strategy benefited their rapidly growing portfolio. 

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Topics: Marketing Masterminds

Meltdown and Spectre: Here's What You Need To Know

Posted by Shane Elliott on Jan 25, 2018 12:21:04 PM

Recently, security researchers at Google discovered two critical flaws in some computer processors. According to the Guardian, "The Meltdown and Spectre vulnerabilities arise from the way most modern processors work, using speculative 'out of order' execution of instructions." 

These flaws impact Intel Processors which are at the core of a majority of web servers and consumer devices worldwide. These flaws are serious and have been given the names Meltdown and Spectre, accordingly. Both vulnerabilities required servers to be patched to ensure complete protection. 

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Topics: Websites, Multifamily

LeaseLabs CMS 2018 Update

Posted by Chris Sumida on Jan 25, 2018 11:31:51 AM

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This past year, our teams set out to vastly improve the overall user experience of the LeaseLabs Content Management System (CMS). Updates were consistently released that directly impacted both ease-of-use of the CMS application, as well as improvements in overall reliability, security, and performance. Here are the highlights of the CMS updates that went live this past year. 

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Topics: Search Engine Marketing, Content Marketing, Website Update, CMS Update, UX

The Fine Art of Rent Renewals

Posted by Amanda Maclin on Jan 17, 2018 9:17:40 AM

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The multifamily rental market steadily climbed upward over the past few years. In fact, lease renewal rates hit a 10-year high. So, what does that mean to you as a property manager?

Forecasts suggest we’ve reached a peak and market shifts may be around the corner. As a result, past motivators for renewing leases may change, and community and property managers may need to develop new strategies to entice residents to stay.

Lease renewal is an art rather than a science, so there isn’t a one-size-fits-all formula that guarantees success. Adding a few creative strategies to your property management toolbox, however, will assist with increasing resident retention and get you a step ahead of volatile market changes. Check out these tips to inspire your efforts.

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Topics: Multifamily

A Look Back At 2017 With LeaseLabs

Posted by Steven Ozbun on Dec 22, 2017 2:51:22 PM

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LeaseLabs had an exciting close to a very prosperous year, that wasn't only filled with product launches and trade show conferences, but also a year full of milestones, accolades, and positive news. As we begin to look ahead to 2018, we’d like to share a few standout accomplishments the LeaseLabs team worked hard to achieve. Here is a look back at our 2017. 

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Topics: LeaseLabs Life, Press Release, Awards