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Be in the Know

HTTPS - Frequently Asked Questions

Posted by Chris Sumida on Sep 21, 2017 8:40:14 AM

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In order to continually improve LeaseLabs tech and our suite of digital products, making the switch to HTTPS as a standard feature of our website offering is a no-brainer. Two direct HTTPS benefits are 1) a more secure site for your users, and 2) a small boost in ranking, with the possibility of HTTPS becoming a larger ranking signal in 2018.

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Topics: Websites

Benefits Of Scrolling Page Architecture™ Websites

Posted by Chris Sumida on Sep 6, 2017 9:28:46 AM

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As web technology moves forward, websites have become more than a static source of information for users to browse. Digital experiences, applications, and dynamic interactive elements are becoming the norm.

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Topics: Websites

2017 Mid-Year Update: 10 Unique Custom Website Launches

Posted by Peyton Pless on Aug 15, 2017 8:24:00 AM

From mixed-use to student housing and market-rate to corporate, explore 10 website launches our team recently designed, built, and launched in 2017. 

1. IDEA1 

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Topics: Websites

4 Ways To Incorporate Emotional Marketing In Multifamily

Posted by Jhana Guzman-Scholder on Jul 14, 2017 11:16:18 AM

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In the decades before the internet, print, radio, and television were the main players in the advertising game. While it remains important where you position your message, it’s equally important how your message is conveyed. The practice of using precise techniques to touch on a potential or current residents’ emotions have become an effective and widely used strategy in marketing. 

From strategically chosen color schemes to font sizes, many components can ignite a range of feelings towards a brand and their message. While emotional advertising has become extremely popular for retail brands, certain tactics can be as effective for apartment communities to use to connect with residents. Here are a few ways brands relate to consumers and how they can be put in action with your apartment communities.

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Topics: Websites, Branding, Content Marketing

Leaselabs Client Video Series: Episode 1 Banner Property Management

Posted by Chris Sumida on Feb 23, 2017 7:28:58 AM

 



Our team of strategists and creatives have heard just about every client request during the branding process, and that's exactly what we want. Without a dialogue between teams, questions are not asked, and valuable conversations don't occur. We explore your business goals, ask questions that strike valuable conversations, and guide the creative decision-making process so your branding project comes to life.

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Topics: Websites, Branding, Client Video Series