From mixed-use to student housing and market-rate to corporate, explore 10 website launches our team recently designed, built, and launched in 2017.
In the decades before the internet, print, radio, and television were the main players in the advertising game. While it remains important where you position your message, it’s equally important how your message is conveyed. The practice of using precise techniques to touch on a potential or current residents’ emotions have become an effective and widely used strategy in marketing.
From strategically chosen color schemes to font sizes, many components can ignite a range of feelings towards a brand and their message. While emotional advertising has become extremely popular for retail brands, certain tactics can be as effective for apartment communities to use to connect with residents. Here are a few ways brands relate to consumers and how they can be put in action with your apartment communities.
Our team of strategists and creatives have heard just about every client request during the branding process, and that's exactly what we want. Without a dialogue between teams, questions are not asked, and valuable conversations don't occur. We explore your business goals, ask questions that strike valuable conversations, and guide the creative decision-making process so your branding project comes to life.
When Lincoln Property Company approached LeaseLabs, their existing corporate website was in need of a complete design overhaul and brand refresh. Their team aimed to eliminate corporate clichés from their site, while remaining professional and sophisticated. In order to achieve Lincoln’s creative goals, our team sought influence from brands outside the multifamily industry.