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Four Tips for Resident Retention

Posted by Lauren Ventura on Oct 31, 2017 11:13:34 AM

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Did you know the cost of turnover, on average, is equivalent to three months of rent? When it comes to multifamily apartment management, filling open units is only the beginning. The hard work begins with resident retention

There are a number of ways to foster resident retention—after all, the longer a good resident is living in your community, the easier it is for you to manage. Throughout this post, we offer four tried-and-true ways to keep residents and prevent churn.

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Topics: Social Media Optimization, Reputation Management, Multifamily

Creative Ways to Use Facebook Live For Apartment Marketing

Posted by Amy Newton on Jun 2, 2017 8:23:50 AM

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About a year ago, Facebook Live debuted for all users. Taking a nod from the now-extinct Meerkat app, Facebook and other large social networking sites saw the need to offer users a seamless live streaming experience within their platforms. Since its launch, Facebook Live has been used by many people and brands in all kinds of interesting ways. From makeup tutorials to Chewbacca Mom to election coverage, everyone has hopped on the live video train. It makes sense the Multifamily industry follows suit. Below we outline what you need to know to incorporate live video into your apartment marketing strategy. 

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Topics: Social Media Optimization

4 Ways to Use Instagram Stories for Apartment Marketing

Posted by Peyton Pless on Dec 5, 2016 9:00:00 AM

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Since inception, Instagram has surged in popularity. Not only from individuals but also businesses. In fact, 70% of companies are expected to be active on the platform by 2017 — that’s double the number of company profiles in 2016. And for good reason, Instagram’s visual interface allows users to post images and videos for their network to see, in return, they receive likes, comments, and followers.

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Topics: Social Media Optimization

Summer’s Here! Three Tactics to Reach Student Renters

Posted by Mark Ham on Jul 21, 2015 2:06:54 PM

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With the 4th of July now firmly in our rear-view, along with radiant fireworks and the tempting scents emanating from backyard barbeques still lingering fresh in our memory, it should come as no surprise that summer is most assuredly here. As summer springs into life, so too does the season for student rentals. From students leaving their hometowns to attend school and attend a university, many will be living on their own for the first time. How can property managers better market student housing, and reach students who are looking to rent their first apartment?

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Topics: Social Media Optimization, Search Engine Optimization, GeoTargeter