About a year ago, Facebook Live debuted for all users. Taking a nod from the now-extinct Meerkat app, Facebook and other large social networking sites saw the need to offer users a seamless live streaming experience within their platforms. Since its launch, Facebook Live has been used by many people and brands in all kinds of interesting ways. From makeup tutorials to Chewbacca Mom to election coverage, everyone has hopped on the live video train. It makes sense the Multifamily industry follows suit. Below we outline what you need to know to incorporate live video into your apartment marketing strategy.