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3 PPC Alternatives for Multifamily Marketers

Posted by Chris Sumida on Apr 4, 2016 10:29:26 AM

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Using paid advertising online to market an apartment can be an expensive endeavor. From competitive and oversaturated markets that demand high visibility, to competing for clicks with less advertising slots available on Search Engine Results Pages (SERPs), paying per click can potentially leave you with a pretty sizable advertising bill. Google’s recent removal of all of the ads in the right sidebar on their SERPs has shaken up both competition and ad spends for many key phrases. Competitive markets, like Phoenix, DC, and Boston, can have multifamily managers paying over $3.00 for every click to their site. Coupled with high competition, bidding wars can drive prices up just to get someone at the very top of your marketing funnel.

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Topics: Search Engine Marketing

Happy 15th Birthday AdWords

Posted by Steven Ozbun on Dec 11, 2015 1:56:23 PM

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In addition to its comprehensive search algorithm, perhaps one of the most significant business decisions that Google has ever made has been to monetize advertising using a self-serve keyword-based bidding system with the launch of AdWords. AdWords is now a ubiquitous feature to Google’s most popular search terms, dotting the top, bottom, and right-hand column of a SERP with paid advertisements. It has cemented itself not only as a prominent feature in search, but also a source that businesses lean on for traffic, sales and exposure, a service that’s blossomed to include product ads and a comprehensive display network, and essentially dictated the sphere of online advertising.

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Topics: Search Engine Marketing

Remarketing: Best Practices to Run a Successful Remarketing Campaign

Posted by Steven Ozbun on Nov 18, 2015 12:15:29 PM

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When developing your digital marketing strategy, so many questions arise that demand careful attention: Is your apartment attracting new visitors organically via search engine optimization? Are you effectively targeting prospective residents on social media, and engaging with those already following you? Is your apartment leveraging paid advertising to attract new visits? And lastly, are these visits converting?  

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Topics: Search Engine Marketing