Be in the Know

Top Three Locations to GeoTarget

Posted by Peyton Pless on Apr 12, 2017 4:35:54 PM


There’s no denying today’s mobile users are devoted to their devices. In fact, over 60% of Americans never truly “unplug” from technology, always having either a smartphone, tablet, or laptop with them. Additionally, these phone fanatics want locally relevant advertising, and are more likely to take action when that content is localized. As an apartment marketer, one of the most effective ways to serve local, mobile promotions is through a combination of display advertising and geofencing technology.

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Topics: GeoTargeter

GeoTargeter Q&A With Alliance Senior Regional Manager

Posted by Peyton Pless on Apr 10, 2017 9:15:30 AM


When it comes to marketing your apartments, we know you have choices. There are a variety of ILSs, social media platforms, paid and organic search channels and numerous other online and offline marketing media that can supercharge your marketing initaitives. How do you know what strategies worked yesterday still work todayWith new marketing channels developing on the regular, it’s important to stay where your target market is, on their mobile phones. Below we ask a few questions to Shelley Greeves, a Senior Regional Manager at Alliance Residential Company, on the GeoTargeter campaigns running on her property, Encasa located in the San Francisco Bay Area.

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Topics: GeoTargeter

GeoTargeter Conversion Zones: Attribute Offline Leasing Office Visits

Posted by Peyton Pless on Apr 4, 2017 9:16:34 AM


As multifamily marketers, we understand the challenge of allocating a marketing budget when it proves difficult to attribute which marketing channel brought in the lease. While it’s important to create engaging touch points through a variety of channels, perhaps the most important channel is the one prospective residents used directly prior to signing the lease.

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Topics: GeoTargeter

What, Why and How. Micro-Moments in Multifamily

Posted by Chris Sumida on Jul 25, 2016 3:00:43 PM


There’s no doubt, consumer behavior is changing. Today, it’s rare to encounter someone who does not own a cell phone, and more often than not, those cell phones are smartphones. Not only does this provide the owner with instant connectivity to their sphere, but it also gives them access to information at their fingertips. A recent study shows that attention spans are dwindling due to heavy multi-screen use. It’s now more important than ever to take advantage of micro-moments whenever possible.

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Topics: GeoTargeter

Summer’s Here! Three Tactics to Reach Student Renters

Posted by Mark Ham on Jul 21, 2015 2:06:54 PM


With the 4th of July now firmly in our rear-view, along with radiant fireworks and the tempting scents emanating from backyard barbeques still lingering fresh in our memory, it should come as no surprise that summer is most assuredly here. As summer springs into life, so too does the season for student rentals. From students leaving their hometowns to attend school and attend a university, many will be living on their own for the first time. How can property managers better market student housing, and reach students who are looking to rent their first apartment?

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Topics: Social Media Optimization, Search Engine Optimization, GeoTargeter