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4 Ways To Incorporate Emotional Marketing In Multifamily

Posted by Jhana Guzman-Scholder on Jul 14, 2017 11:16:18 AM

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In the decades before the internet, print, radio, and television were the main players in the advertising game. While it remains important where you position your message, it’s equally important how your message is conveyed. The practice of using precise techniques to touch on a potential or current residents’ emotions have become an effective and widely used strategy in marketing. 

From strategically chosen color schemes to font sizes, many components can ignite a range of feelings towards a brand and their message. While emotional advertising has become extremely popular for retail brands, certain tactics can be as effective for apartment communities to use to connect with residents. Here are a few ways brands relate to consumers and how they can be put in action with your apartment communities.

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Topics: Websites, Branding, Content Marketing

The Marketing Voice to Attract Empty Nesters

Posted by Mark Ham on Jan 8, 2016 5:15:33 PM

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Baby Boomers still represent a big portion of the population, consisting of around 76.4 million people. As this generation grows older and their children leave their home, Boomers are often left with a house to tend to on their own. As the nest begins to feel empty, many Boomers are making the transition to more modest living accommodations--including apartments.

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Topics: Content Marketing

Writing Copy to Reach Your Residents

Posted by Amanda Maclin on Sep 4, 2015 2:27:27 PM

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Writing website content in order to really reach your residents can be a challenge; you want to write to include all the interesting and important information for residents, and you also want to write for the search engines so that the “word” spreads about your site, attracting a larger audience. Oftentimes, it’s difficult to understand how to do both tasks successfully at first; however, with a little knowledge and insight into the world of SEO, you’ll be able to write copy to reach your residents like a real online marketing pro in no time.

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Topics: Content Marketing