Name: Charlie Pitcher
Title: Senior Graphic Designer
Hometown: Calexico, CA
LeaseLabs: Tell us about your career here at LeaseLabs, what is your position title and some of your day-to-day tasks?
Charlie: I am a Graphic Designer and I mainly work on the branding side of things. I help conceptualize and design campaigns for our clients that determines the look and feel that caters to their target market. I also work with our team to develop new Web2Print items and help oversee our own internal LeaseLabs marketing materials.
LeaseLabs: It takes a lot of creativity to get through your project list, what inspires you the most about your job? Any big influencers?
Charlie: As a designer you’re always kind’ve on the job, inspiration can come when you least expect it. It could be a billboard, album cover, or a menu at a restaurant; if I find something unique I mentally hang on to that piece until its time for my own creative work.
One of my main conceptual influencers is Shepard Fairey, founder of OBEY. I’ve always liked the amount of thought and planning that goes into his work, it’s well executed, clever, and serves a purpose.
LeaseLabs: What keeps your ideas fresh? Do you have other sources for inspiration?
Charlie: I’ve always found music to be a great source for creative inspiration. So much so that 6 years ago I took up DJing as a hobby. It’s been a great resource or getting over creative roadblocks, allowing me to step away from design while still flexing the creative muscles. Not to mention all the great typography ideas I get from old 70’s funk albums.
LeaseLabs: We have to ask, what style of music goes into your DJ sets?
Charlie: I like to call it "feel good music"; it revolves around a lot of 90’s and early 00’s hip-hop and R&B, with a dash of classic soul/Motown, and funk.
LeaseLabs: Do you have a distinct style you would profile as your own?
Charlie: I strive to be the jack-of-all-trades, style-wise. Sometimes you have to take a step back and put yourself in the client’s shoes, with such a broad range of preferences, versatility is the key to a successful branding project. However, the style I prefer is a combination of a modern and minimalist. I like to include dynamic photography/illustrations with cleaner, well thought-out typography. Definitely a fan of the “less is more” concept and love white space; there’s something to be said about simple designs that not only engages the consumer, but provokes some thought as well.
LeaseLabs: What got you started on your career path?
Charlie: Since I was young, I’ve dabbled in the arts, creating intricate doodles in class and in my spare time. The idea of a career path didn’t cross my mind until I began teaching myself creative digital programs while in high school. This led to my title as the “Resident Party Flyer Creator”; whenever my friends in High School threw a party, I was their go-to guy to create the print flyers for promotion. Unknowingly at the time, this was the unconventional launch of my path to design work.
LeaseLabs: Tell us about some of your favorite projects you’ve worked on at LeaseLabs?
Charlie: A branding campaign we did for a Matrix Residential property, M North Apartments; we took a different approach for the retro yet modern feel they were aiming for. A lot of strong colors, striking photography and playful typography that all came together very well. Both our print and digital concepts met all the client’s needs and they couldn’t have been happier.
LeaseLabs: What’s the best advice you’ve ever received, and who was it from?
Charlie: A previous Creative Director of mine once told me “People get caught up trying to obtain that ONE job, and feel like they’re not successful unless they do. Real success is finding that job that allows you the means to do what you love in life. That’s the real success.“ It struck a cord with me ever since and led to my career here at LeaseLabs.
LeaseLabs: So I guess that answers my next question, what makes working with the LeaseLabs team so appealing?
Charlie: Since I came on board, the energy within the LeaseLabs team really caught my attention. It’s been a place that promotes development, and encourages you to be a huge part of the company’s growth. I’ve gained a vast amount of experience within my first year and have been placed on projects that have both challenged my skill-set and forced me out of my creative safe zone. I also love the work-hard play-hard culture of the company. They’re not afraid to expect high quality work, nor are they afraid to recognize and award it either. It’s really been a great fit.
Business Development & Digital Marketing Strategist