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Be in the Know

A Look Back At 2017 With LeaseLabs

Posted by Steven Ozbun on Dec 22, 2017 2:51:22 PM

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LeaseLabs had an exciting close to a very prosperous year, that wasn't only filled with product launches and trade show conferences, but also a year full of milestones, accolades, and positive news. As we begin to look ahead to 2018, we’d like to share a few standout accomplishments the LeaseLabs team worked hard to achieve. Here is a look back at our 2017. 

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Topics: LeaseLabs Life, Press Release, Awards

Marketing Masterminds: Episode 2 Lincoln Property Company

Posted by Lauren Ventura on Dec 12, 2017 2:20:10 PM

 

  

Marketing Masterminds is our original video series that conducts one-on-one interviews with multifamily industry leaders. Each video showcases new inbound marketing strategies, best practices, and branding and creative inspiration. This week, we interviewed Sheri Killingsworth, Lincoln Property Company VP of Marketing and Communications, on her 2017 content marketing strategy and explored some of the amazing results Lincoln saw from their efforts.

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Topics: Content Marketing, Marketing Masterminds

LeaseLabs Founder And CEO, Dana Zeff, Wins Three Stevie Awards For Women In Business

Posted by Lauren Ventura on Dec 5, 2017 12:21:25 PM

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This week, LeaseLabs is proud to announce that Founder and CEO, Dana Zeff, is the winner of three Bronze Medals for the 2017 Stevie® Awards for Women in BusinessZeff won the Bronze in the following categories: 

  1. Female Entrepreneur of the Year
  2. Female Executive of the Year
  3. Woman of the Year In Advertising, Marketing & Public Relations
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Topics: Press Release

GeoTargeter Conversion Metric Update

Posted by Chris Sumida on Dec 5, 2017 11:43:17 AM

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LeaseLabs is excited to announce that the GeoTargeter platform now has the ability to better distinguish between residents that live in the community and actual prospects through a new reporting feature that includes “Unique Walk-In Conversions."

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Topics: GeoTargeter

Top 10 Apartment SEO Questions

Posted by Steven Ozbun on Nov 30, 2017 3:56:37 PM

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Getting featured on the first page of search results is a game changer, instantly gaining exposure from targeted searches and driving large amounts of organic traffic to your site. However, even for those with a basic understanding of SEO, the process of launching new SEO efforts is daunting, and with so many questions that cloud the water, it’s hard to find clarity on a strong starting point.

But it doesn’t have to be. Here are the answers to 10 popular SEO questions that will provide apartment marketers a clear understanding of SEO best practices.

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Topics: Search Engine Optimization, Multifamily