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Steven Ozbun

Recent Posts

Top 10 Apartment SEO Questions

Posted by Steven Ozbun on Nov 30, 2017 3:56:37 PM

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Getting featured on the first page of search results is a game changer, instantly gaining exposure from targeted searches and driving large amounts of organic traffic to your site. However, even for those with a basic understanding of SEO, the process of launching new SEO efforts is daunting, and with so many questions that cloud the water, it’s hard to find clarity on a strong starting point.

But it doesn’t have to be. Here are the answers to 10 popular SEO questions that will provide apartment marketers a clear understanding of SEO best practices.

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Topics: Search Engine Optimization, Multifamily

LeaseLabs Wins 10 W3 Awards For Web Design Excellence

Posted by Steven Ozbun on Nov 3, 2017 10:56:35 AM

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LeaseLabs is excited to announce we've been awarded 10 W³s for several of our client websites, as well as a prestigious Gold Award for our Journey Through GeoTargeter Infographic! This client-facing infographic also gleaned a Silver Award for Animation in Marketing.

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Topics: Press Release

Timeless SEO Practices For Apartment Marketing

Posted by Steven Ozbun on Sep 29, 2017 1:54:36 PM

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A prospective resident is searching for a property like yours at this very moment, ready to make a decision and sign a lease. The prospective types relevant keywords into a search engine, but your property fails to appear — and within seconds—the opportunity is lost.

Website SEO is a powerful tool and can be the difference between achieving occupancy goals and coming up short. But using the right strategies is key to attracting the right residents and meeting these goals. Not sure where to begin? Check out these timeless strategies for apartment website SEO.

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Topics: Search Engine Optimization, Content Marketing

New Product Launch: Reputation Management

Posted by Steven Ozbun on Feb 13, 2017 12:24:52 PM

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We are thrilled to announce the launch of a cutting-edge reputation management solution specifically designed for apartment communities. The new product, which is now available for multifamily professionals, provides a platform for apartments to improve their online reputation and customer sentiment by allowing them to generate reviews, monitor different review channels, and ensure accurate listing.

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Topics: Reputation Management

Google Cracks Down on Intrusive Mobile Pop-Ups

Posted by Steven Ozbun on Jan 25, 2017 11:46:20 AM

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Google’s recent algorithm update designed to demote the rankings of sites that use intrusive pop-ups on mobile devices went live this month. The update is designed to ensure the user experience on mobile is preserved, and prevents sites from requiring a user to take action within a pop-up window before accessing a site’s content.

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Topics: Search Engine Optimization