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Peyton Pless

Recent Posts

2017 Mid-Year Update: 10 Unique Custom Website Launches

Posted by Peyton Pless on Aug 15, 2017 8:24:00 AM

From mixed-use to student housing and market-rate to corporate, explore 10 website launches our team recently designed, built, and launched in 2017. 

1. IDEA1 

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Topics: Websites

LeaseLabs Client Video Series: Episode 3 AMP Residential & Marquette Management

Posted by Peyton Pless on Jul 7, 2017 10:16:41 AM

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At LeaseLabs we care about the success of our clients. We become invested in their business goals, brainstorm solutions to their problems, and work to create a connection beyond "client and vendor." Christina Bledsoe of AMP Residential notes, “Partnering with LeaseLabs is different than partnering with other marketing companies because LeaseLabs truly does care about the results.”

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Topics: LeaseLabs Life, Client Video Series

Top Three Locations to GeoTarget

Posted by Peyton Pless on Apr 12, 2017 4:35:54 PM

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There’s no denying today’s mobile users are devoted to their devices. In fact, over 60% of Americans never truly “unplug” from technology, always having either a smartphone, tablet, or laptop with them. Additionally, these phone fanatics want locally relevant advertising, and are more likely to take action when that content is localized. As an apartment marketer, one of the most effective ways to serve local, mobile promotions is through a combination of display advertising and geofencing technology.

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Topics: GeoTargeter

GeoTargeter Q&A With Alliance Senior Regional Manager

Posted by Peyton Pless on Apr 10, 2017 9:15:30 AM

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When it comes to marketing your apartments, we know you have choices. There are a variety of ILSs, social media platforms, paid and organic search channels and numerous other online and offline marketing media that can supercharge your marketing initaitives. How do you know what strategies worked yesterday still work todayWith new marketing channels developing on the regular, it’s important to stay where your target market is, on their mobile phones. Below we ask a few questions to Shelley Greeves, a Senior Regional Manager at Alliance Residential Company, on the GeoTargeter campaigns running on her property, Encasa located in the San Francisco Bay Area.

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Topics: GeoTargeter

GeoTargeter Conversion Zones: Attribute Offline Leasing Office Visits

Posted by Peyton Pless on Apr 4, 2017 9:16:34 AM

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As multifamily marketers, we understand the challenge of allocating a marketing budget when it proves difficult to attribute which marketing channel brought in the lease. While it’s important to create engaging touch points through a variety of channels, perhaps the most important channel is the one prospective residents used directly prior to signing the lease.

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Topics: GeoTargeter