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Lauren Ventura

Recent Posts

LeaseLabs Founder And CEO, Dana Zeff, Wins Three Stevie Awards For Women In Business

Posted by Lauren Ventura on Dec 5, 2017 12:21:25 PM

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This week, LeaseLabs is proud to announce that Founder and CEO, Dana Zeff, is the winner of three Bronze Medals for the 2017 Stevie® Awards for Women in BusinessZeff won the Bronze in the following categories: 

  1. Female Entrepreneur of the Year
  2. Female Executive of the Year
  3. Woman of the Year In Advertising, Marketing & Public Relations
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Topics: Press Release

Four Tips for Resident Retention

Posted by Lauren Ventura on Oct 31, 2017 11:13:34 AM

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Did you know the cost of turnover, on average, is equivalent to three months of rent? When it comes to multifamily apartment management, filling open units is only the beginning. The hard work begins with resident retention

There are a number of ways to foster resident retention—after all, the longer a good resident is living in your community, the easier it is for you to manage. Throughout this post, we offer four tried-and-true ways to keep residents and prevent churn.

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Topics: Social Media Optimization, Reputation Management, Multifamily

Marketing Masterminds: Episode 1 Olympus Property

Posted by Lauren Ventura on Oct 25, 2017 3:28:55 PM

 

 

Marketing Masterminds is our latest original series that conducts one-on-one interviews with multifamily industry leaders.  Each video will showcase new inbound marketing strategies, best practices, and branding and creative inspiration. 


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Topics: Marketing Masterminds

LeaseLabs Client Video Series: Episode 5 Advenir Living

Posted by Lauren Ventura on Oct 18, 2017 2:39:46 PM

Since 1996, Advenir Living, which is based in Miami, Fla., has been a big player in the apartment management scene with a strong focus on its residential properties in Colorado, Florida, and Texas. Powered by a diverse portfolio of more than 11,000 apartment homes, Advenir Living’s momentum is innovative, intensely positive and focused on one goal: They want their residents to “live better.”

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Topics: Web2Print Social, Multifamily, apartment marketing

How Social Proof Enhances Your Property's Online Reputation

Posted by Lauren Ventura on Oct 12, 2017 2:01:00 PM

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It’s not uncommon during an apartment hunt, you’ve most likely checked Yelp, or other reviewing platforms, to see if the property you’re interested in has positive or negative reviews. And guess what: your potential residents are doing the same exact thing.

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Topics: Reputation Management, Multifamily